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How Poster Works

From original sources to relevant discovery.

Poster creates a discovery layer between useful information and the people who may benefit from it — without replacing the original publisher.

The complete journey

What happens from publication to discovery?

Poster connects approved source access, AI-assisted understanding, relevance, personalization, and original-source redirection into one discovery flow.

01

Publishers create the original content

Publishers, organizations, experts, and other sources create and publish information on their own websites and platforms.

02

Poster discovers permitted sources

Poster can receive or discover information through approved methods such as official APIs, authorized feeds, embeds, direct agreements, or link-only discovery.

03

AI helps understand the information

Poster can classify topics, understand context, organize source information, and identify signals that help determine relevance.

04

Discovery becomes more relevant

Interests, relevance signals, search, and discovery systems help surface information that may be more useful to each person.

05

People discover through Poster

Useful information can appear through personalized Home discovery, Search, and Trending experiences.

06

People continue at the original source

When someone chooses to open a discovery, Poster directs them to the original publisher to continue reading, watching, learning, or engaging.

The principle behind the system

Poster helps people find the content.
Publishers remain the source.

Poster is not designed to copy the entire publishing experience. Its role is to improve discovery and make it easier for people to reach useful original sources.

How Poster works with publishers →